09 Jan

This is the assessment of engineer, a  woman selected by NASA as a world leader in entrepreneurship and innovation and a specialist in entrepreneurship, which ensures: it is time to undertake.
In an interview with G1, she presented ten “golden rules” for those who want to start a new business or even for those who already have their own business, but face difficulties to maintain and grow.

Do not despair, the world is not over! It remains a P2P relationship, “person to person”, even on digital channels.
Test and experiment before launching and investing time and money. Ask if in fact this new idea of yours, this business of yours, resolves a real “pain” in the market.


Look for partnerships There is no innovation without collaboration. If you are not yet part of any community of startups or entrepreneurial networks in your industry, join. This union brings strength and alternative collective paths, which help to propel everyone together.

Management, management, management! Take care from the beginning of cash flow, financial planning, budgets, resource management, goals, expected results. Renegotiate with your suppliers and create a new condition for sustainability with lower costs.

Take care of your employees Employees must be interpreted as their family. They are the ones that need the most support right now and that can help you find ways out and bring more positive results.

Scanning Accelerated digitization was positive for us to stay connected in business and networks, but be careful to avoid cyber attacks. 


Take care of the security of your systems and mainly advise your employees and family not to click on messages via email or social networks that do not know the source. Many send messages saying that you have won a prize, or that the bank has asked for a "data confirmation", and when clicking, it opens this "door" to the whole system and even bank accounts are hacked.

Digital transformationThis is not just a change in a system in the IT area, but a change in culture, a new social engineering. Digital processes serve to facilitate and streamline work and not to create more processes. In education, many universities are now focused on creating, in fact, distance learning platforms, but that are capable of engaging and generating an adaptive path of personalized and continuous learning.

Watch your scheduleAvoid schedules of many direct calls, lengthy meetings, we are all at home, but without an environment conducive to work. This physical, mental and motivational balance is important for everyone's health and productivity.

HumanicityIt is useless to think of smart city, without placing the human in the decisions always. Social, environmental, cultural impact, innovation, acceleration of startups, are no longer just “attachments” of companies, and become the focus of attention of the new strategic planning.
Don't stay on the fenceIf for fear of making a decision on what to do, you stop halfway, then you will not have a chance to save yourself from this.

The “root entrepreneur” never gives up on the fight. Overcome crises, Pivota, change your business strategy, change niche, fall into digital, open new businesses needed at that time, do M&A, unite several companies, even competitors to gain scale. Go to the fight!

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